fuse8 appointed to deliver strategy for Showhouse online magazine
05/11/2007
'Given a brief to take the offline product online would be an easy one to deliver' says Nigel Hunter, Managing Director, fuse8, 'but we just wouldn't be satisfied with that. So we have taken the time to dismantle the Showhouse brand, understand the driving factors for both the readers and the advertisers and delved deep into the additional value and opportunities the immediacy of the internet and the global reach can bring to the brand.'
It is refreshing to find a client who whilst in the media industry themselves are as open and honest about their product and the future as Showhouse, and this will clearly relate when the research is complete and the site is launched early in 2008. The rewards of adopting such an holistic approach to the launch of a web presence have already opened up further opportunities for the brand, both here in the UK and across Scandinavia and the USA.
Once the strategy and planning are complete, the fuse8 creative and programming teams in the UK and Russia will be briefed to deliver a site that will truly become 'your knowledgeable friend in the housebuilding industry'