fuse8 creates a STORM with designer website
11/12/2007
Christmas shoppers seeking gifts from the comfort of their own home can now consider designer fashion accessories via the new STORM website, which has been developed and designed in conjunction with STORM’s in-house team.
The new site gives consumers added confidence when shopping online with increased security and fraud prevention facilities included – as well as the provision of a range of sales incentives and competitions to promote STORM’s range of products.
The website also allows products to be showcased from multiple angles, including 360° viewing, giving online buyers more confidence in choosing the correct style and colour before committing to a purchase.
In addition, the most up-to-date search facility is utilised and all content is managed using the Xplode Content Management System developed by fuse8 . All this contributes towards increasing the website’s functionality and coupled with improvements to the overall design, STORM products are far easier to access.
Commenting on the new website, fuse8’s managing director Nigel Hunter, said: “We are pleased to add such a well known brand as STORM to our e-commerce portfolio. Having an effective tool to showcase brands or products is essential for a lucrative e-commerce website, providing customers with a better online buying experience.”
Offering consumers a range of luxury products including watches, jewellery, wallets and fragrances, the website integrates with STORM’s back office systems, allowing the fulfilment of orders in stages as stock-levels dictate, making for a speedier delivery.
Lisa Thomas, STORM’s brand manager, concluded: “fuse8 answered our brief by producing an exceptional website that will appeal to our customers by giving them a better shopping experience with greater security, product information and usability.”
London fashion brand STORM is renowned for its exclusive, contemporary watches and other stylish fashion accessories. For the individual seeking a distinctive and unique expression, STORM offers a range of styles from funky edginess to sleek sophistication.
Today STORM is a global brand with a presence in more than 45 countries around the world and standalone STORM stores in numerous countries including Moscow, Riga, Prague, Bratislava, Dubai and Melbourne. More STORM stores are planned in India and China during 2007.
For more information about STORM’s products visit www.stormwatches.com