fuse8 group launches brand strategy offer
12/08/2007
fuse8 group has announced the launch of fuse8 strategic, a new division dedicated to providing brand strategy and planning services to the UK property sector.
The division is led by Nigel Hunter, a brand strategist with over 15 years' experience delivering board-level consultancy to national and international organisations with interests in property development, inward investment and regeneration.
He is joined by account manager Zoe Ward who has a track record of successfully implementing brand strategies for a wide range of property-related clients.
Mark Walton, fuse8 group's managing director, said: "fuse8 strategic has been formed to allow existing and potential clients to benefit from minimising the risks associated with property-related projects whilst simultaneously increasing the rewards."
"By providing strategic input before ground has been broken, or the first pound spent on marketing, we are able to develop a compelling offer based on a research-driven understanding of the marketplace and the audiences within it."
fuse8 strategic has a proprietary process which it uses to develop winning brand strategies. This provides the key to unlocking the latent potential of any property-related project undertaken by the division.
Strategic director Nigel Hunter commented: "What we do allows developers, inward investment agencies and regeneration bodies to genuinely differentiate themselves from the competition. We are able to unearth insight and understanding that we then use to develop highly effective marketing strategies".
"Our approach is a tried and tested one that delivers tangible business benefits. As part of fuse8 we are in an excellent position to cause a step change in the way that the UK property sector currently undertakes marketing and we are looking forward to the challenge."
For further information on fuse 8 strategic contact Nigel Hunter or Zoe Ward on 0870 6200 888 or email enquiries@fuse8.com