03/11/2008
Leeds-based marketing consultancy fuse8 is celebrating after scooping a top accolade at the DADI Awards, a national competition that celebrates the achievements of digital agencies outside of the M25.
The fuse8 digital team won the 'Best Use of Organic Search' category, for the search engine optimisation (SEO) work it carried out on the Dr. Oetker SuperCook website.
Dr. Oetker SuperCook is one of the UK's leading home baking brands and called on fuse8 to carry out an SEO campaign that would increase both the visibility of its website and the number of visitors.
Polly Pospyelova, fuse8's specialist SEO consultant, who conducted the SEO work, picked up the award and was praised for the results achieved via the campaign, which saw traffic to the DR.Oetker SuperCook website increase by 1,850 per cent.
Speaking about the win, fuse8's managing director, Nigel Hunter, said: "We are absolutely delighted to have been won a highly acclaimed DADI award and the team should be extremely proud of this achievement.
"As more businesses begin to use search engine optimisation as part of their marketing strategy, competition for space in the search engine results is becoming increasingly fierce. Our SEO team specialise in ensuring organisations' websites are clearly visible in the powerful online arena and this award clearly demonstrates the outstanding results that can be achieved via the discipline."
The DADI Awards is the largest design award scheme outside of London and recognises creative and technical talent. This year the awards ceremony was held at the Royal Armouries in Leeds and was attended by digital specialists from across the UK.
Established in 2000, fuse8 has an annual fee income of £4.5m and employs 75 people located in offices in Leeds, London and Chelyabinsk, Russia. Clients include STORM watches, Countryside Properties, Shepherd Homes, Italian restaurant chain Casa Mia and law firm Gordons.