2ergo - seo
Client2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, mobile customer relationship management, and mobile entertainment and media.ChallengeIncrease conversion of relevant traffic from organic search engines results to 2ergo website.SolutionCarry out in-depth keywords research to identify which keywords have the highest volume of searches. Re-structure website architecture around primary products and keywords and implement website in Xplode360 CMS. Re-design website home page and internal content pages to improve website usability.ResultsLike-for-like organic traffic from search engines went up by 380% YOY in April 2009 following migration of the old website into Xplode360 SEO friendly CMS and full re-design of the website.
To increase conversion of relevant traffic from organic search engines results to 2ergo website we migrated old 2ergo website to Xplode360 SEO friendly content management system and made minor functional changes. CSS/HTML templates were optimised to enhance keyword themes of website pages.
In-depth keywords research helped to identify which keywords have the highest volume of searches. Website architecture was restructured around primary products and keywords and new website re-launched in Xplode360 CMS. Home page and internal content pages were re-designed to improve website usability.
Old website URLs indexed by search engines were collected and permanent redirects set up to corresponding pages on the new site to maintained existing traffic and ensure transition from old to new site is smooth.
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