McCafferty - investor brochure

ChallengeWe were tasked with designing an investor brochure which could perform a number of roles for our client McCafferty. The piece not only had to convey a large amount of information to prospective clients at the MIPIM conference 2008, it also needed to be used as a desktop aid in pitch situations to prospective clients.SolutionA simple wiro' bound document was chosen as the most effective solution. The design allowed the document to be viewed flat and key points could be highlighted, whilst still allowing easy movement from page to page.ResultsWorking closely with the client throughout, we were able to have full copy approved, meet the tight deadline and deliver a five colour, highly finished piece to the client's exact requirements. It proved to be an invaluable document, which was extremely well received throughout the whole week long MIPIM conference.