Yorkshire Air Ambulance - advertising campaign

ChallengeDesigners needed to highlight the lifesaving work of the charity, whilst at the same time giving the public a strong reason to donate.SolutionThe solution was an innovative poster campaign demonstrating how vital the air ambulance is, especially to those who live, work, or visit the countryside. This was then followed up by a hard hitting and emotional DRTV advertising campaign.ResultsIn the month following the campaign, text donations increased by 7%, awareness also increased as did hits on the YAA donation website. The campaign was awarded both nationally and internationally for its innovative placement and originality.