Yorkshire Air Ambulance - TV advertising

ChallengeDesigners needed to highlight the lifesaving work of the charity, whilst at the same time giving the public a strong reason to donate.SolutionThe solution was to set up a hard hitting and emotional DRTV campaign.ResultsIn the month following the campaign, text donations increased by 7%, awareness also increased as did hits on the YAA donation website. The campaign was awarded both nationally and internationally for its innovative placement and originality.