Public relations

Traditional and online media are the ‘gatekeepers' to disseminating powerful, positive messages about your organisation. If they do not understand what your business or organisation is about, you will fail to get your message across correctly to your target audiences.

At fuse8 PR, we understand the changing media landscape and how the boundaries are blurring between traditional and online media outlets. But we also understand that the way relationships with journalists and bloggers are handled is critical in managing an organisation’s reputation and that of its products or services.

As sophisticated as communications technology gets, there will always be the need for human interaction and engagement with your organisation or brand in order to generate talkability and develop advocacy.

At fuse8 PR, we are experts at creating and delivering word-of-mouth marketing activity ranging from product seeding to high-profile sampling and delivering on and offline guerrilla tactics. Our engagement activity will only ever be appropriate to achieving your business and brand objectives and provides a platform for direct and powerful interaction with consumers and stakeholders.

We also create and implement social media campaigns that generate word of mouth marketing and peer to peer advocacy. There are a myriad of social media outlets – the most well-known being Facebook, Twitter, Flickr and YouTube – along with forums and blogs that we utilise, where appropriate. We understand that social media presents huge opportunities but also presents reputational issues due to its immediate and uncensored nature. Our consultancy seeks to maximise the benefits whilst managing the potential pitfalls to achieve your business objectives

We understand that sometimes the best way for brands, services and products to emotionally and rationally connect with their audiences is through an interactive experience. We can arrange experiential PR activity ranging from small, powerful seminars to consumer tastings in city centres to exhibiting at global trade fairs.

Whether launching a consumer product at multiple UK locations, or ensuring that business decision makers experience what makes a professional services company stand out from the competition, we are able to devise experiential PR activity that delivers return on investment and builds brand equity.

A website is the ultimate PR resource. When it is viewed you have ‘an audience of one’ that is subject to no other competing messaging other than those that you allow. Websites are now an essential element of any business’s marketing activity, and a very significant aspect of any organisation’s public relations activity. In some instances, as with an e-commerce site, the website is the business.

fuse8 PR’s deep knowledge of how websites are constructed, and the way in which people use them, allows us to provide clients with web-specific consultancy that enables them to harness the power of the internet through improved or enhanced functionality. By creating and managing blogs, podcasts, vodcasts and virals we are able to transform the effectiveness of a website and manage your reputation online.

Effective search engine optimisation (SEO) is essential to create organic traffic for your organisation’s website. Frankly, there is no point having a superb website if no one is going to be able to find it through search so it is vital that SEO is undertaken. For SEO to work effectively, your site must be optimised in a way that is acceptable to search engines.

Due to Google’s dominance in the UK search market (over 90% of all searches start with Google) that means abiding by their rules. Our award-winning SEO team is in constant liaison with Google to establish which SEO techniques are acceptable and which are not, ensuring our clients’ websites remain optimised.

In that respect, SEO is a vital tool in managing your reputation online. If Google interprets your site as using disreputable techniques it can be banned. At fuse8 PR, we work closely with our SEO team to ensure that the websites of the organisations we represent are made to work hard to deliver ongoing enhanced search results.

At fuse8 PR, we believe in building a brand from the inside out. In order for your communications strategy to be truly effective, and for your business objectives to be achieved, the people within your organisation must understand and believe in what you are setting out to do. Building a brand from the inside out means the people within your organisation must be engaged in order for your brand to achieve its true potential.

fuse8 works with clients to establish and implement an internal communications framework which will allow the continued flow of information throughout the organisation. By using clear and consistent communication, clients benefit from staff that have higher levels of motivation and commitment which ultimately transmit to the achievement of business objectives.